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Direct Marketing

August 7, 2013

After 4 years of “in-depth” study of marketing, I found that most of my classmates and I would immediately fall in love with the crazy campaigns that creatives would come up with. While it is rare and difficult to measure, some campaigns are so intuitive, so hilarious and so catchy, that the world itself cannot help but fall in love.

Here is one such campaign. This article in the New York Times featured the special delivery and instantly, the article was read and passed along. And, living in New York, I see the need for such a direct marketing campaign. (From now on, when I ask Josh for a dog, I’ll be OK with him saying, “not in the city…”)

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